A Strategic Communications Plan for Disney
By Zhifan Fu, Jiaqian Bai, Lehan Qiang, Yihan Yang
By Zhifan Fu, Jiaqian Bai, Lehan Qiang, Yihan Yang
Mission, Values, VIsion, and Purpose. A SWOT analysis
Key Motivations of Target Audience - Mazlow’s hierarchy
Recommended Consumer Response Model for the Brand